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Marketing
Training
Franchise Research Corp specializes
in training your in-house marketing department on the marketing
methodologies and strategies that we have researched and developed.
We are committed to helping your marketing team acquire, maintain
and optimize their traditional and online lead generation
marketing strategies. With our structured and results driven
approach to training we can help your marketing team achieve
your overall lead generation marketing goals on-time and
on-budget.
We provide onsite and online customized private training classes
in the following key areas:
- Marketing Performance Management
- PPC Campaign Assessment, Setup, Budget Management and
Expansion
- Online and Traditional Media Planning and Buying
- Organic Search Engine Optimization Strategies
- Creating High Impact Email Marketing Campaigns
- Keys to Successful Planning and Execution of Franchise
Shows, Seminars and Industry Related Trade Shows
- Developing Cost-effective and Successful Direct Mail Marketing
Campaigns
By providing a full cycle of training programs, your in-house
marketing team will increase their knowledge and enhance their
ability to create, manage and execute their own traditional
and/or online lead generation marketing campaigns. Most importantly
the goal of our training consultants is to fully train, mentor
and encourage your marketing team to plan, forecast and drive
results. Overall, our training programs enable franchisors
to build an in-house Marketing Training Center that
adds value to current and future employees.
The value of our consulting expertise,
proven track record, training programs and technology have
enable our clients to experience a dramatic return on investments
on their lead generation marketing campaigns, by
delivering custom tailored training to their in-house
marketing team.
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More Training Options:
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Internet Marketing…it works!
Franchisors reported that 45 percent of franchise sales came
as a result of Internet leads and more than 10,000 franchises were
sold over the Internet in 2004.
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Lead Generation delivers results
Recent studies show that the most effective methods of lead
generation in the present are Search Engine Optimization, Paid Search
Advertising, Webinars and solo emails.
Through consulting and
training, Franchise Research
Corp can build a custom
tailored program..More
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